The Little Italy of the Bronx is located on Arthur Avenue in the Belmont section and is regarded proudly by residents as the true Little Italy of New York. Generations of Italian families have created an atmosphere often likened to a small town but with an unrivalled amount of respected Italian establishments, including restaurants, delicatessens and bakeries. New Yorkers who come across this 'well-kept secret' of a neighbourhood return loyally and reinforce its growing reputation.
One of Arthur Avenue's most popular attractions is the Retail Market which is a covered area housing a wonderful variety of shops selling an unending choice of Italian produce and goods. Celebrities such as Robert de Niro and Joe Pesci return time and again to take in the atmosphere and savour the culinary delights of the neighbourhood's many Italian restaurants.
Each year the area plays host to a festival to celebrate the Italian summer event of Ferragosto. This is when the community spirit is truly evident and neighbourhood merchants come together to offer a wide range of Italian food, drink and entertainment.